As my sister came home from another long day of shooting as the studio director for a fashion photographer, she came home begging me to check out this editorial for i-D Magazine. A lot of mildly repetitive editorials seem to come about, regurgitations of other peoples ideas, but this one is an intellectual and humorous take on “Royalty”. Photographed by the renowned Daniele Duella and Iango Henzi, the images speaks of their lusty photographic power.
They bring together the concepts of editorial photography and fine art in a beautiful way, while being theatrical and playful, but also meaningful. A portrayal that is very “East meets West”. Using film to shoot the editorial, which we do not see too often anymore, as the digital photography world, is well, just easier in many ways. The images have a sort of fragmented and textured quality to them that exudes pure depth, both physically, and through the idea of the shoot which is a sure rival to a lot of the typical editorials we see.
And according to i-donline.com, “If the crown fits, wear it. Once upon a time, people were born royal, but today royalty comes from what you do. We are a generation where the i-Con has become king. Thrones have been replaced with pedestals and to be at the top of your game is greeted with the same respect, and occasional bow, as any King or Queen.”
A very modernistic and cool approach to an age-old concept that will never change in a lot of ways, but in many ways has and continues to. This humorous editorial is fun and entertaining, but still, most definitely addresses reality through humor. I really think that’s the best way!