After the controversial response to Vogue Italia’s “Haute Mess” editorial (previously covered by myself here) Ladygunn magazine has come out with their response to the widely speculated piece. Despite their attempts to make this a less ‘racist’ version of ‘Haute Mess’, I do not necessarily think it is successful. What I am getting from this rebuttal of sorts is just a magazine trying to gain some ground. Which I understand – however this does not strike me as the right way to do this. The editor in chief claims she wants to show “a beautiful side of every culture” – do you think she was successful? Or is this editorial simply enabling stereotypes, rather then breaking them as is the apparent goal of the editorial? To me, it does not translate.
In response to criticisms and comments, Editor-in-chief Koko Ntuen spoke to nymag.com saying “Because Vogue is a high-end fashion book, a bible, as some people consider it, I always expected if Vogue were to do a story like that, they would do it in a glamorous way, and they would make the models look beautiful … just make it look like a glamorous side of that culture. And what I saw in ‘Haute Mess’ was [that] it looked like the models were kind of making fun of those type of people, you know, the way they presented it, the whole thing looked like — and maybe that’s what [they were] going for — but it just looked like a hot mess … We’re not blaming Vogue or anything … but [we wanted to] make the model look glamorous, and we’re not having her, like, eating tacos with all gold teeth and smiling mockingly at the camera. We’re just trying to show a beautiful side of every culture.”